There are five basic principles when selecting a specific strategy for NMHM Recognition Month.

1. Identify a specific audience
   
   
2. Focus on changing attitudes/beliefs that may influence unhealthy behavior, change the unhealthy behavior itself or reduce the health outcomes of death
   
   
3. Be aware that the disparity will not be solved with one strategy
   
   
4. Select activities that are complementary and naturally build on each other
   
   
5. Modify successful programs to meet the specific needs of your community